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Storytelling and Independent Grocery - THE Competitive Edge
In times of increased competition and economic pressures, storytelling is possibly the most powerful tool independent grocers can capitalize on to differentiate themselves from their big box retail competitors. The independent grocer has the unique advantage of connecting community, heritage, relatioships and so much more. In this breakout session, we will explore how retailers are leveraging this advantage within some key areas:
- Community involvement and commitment - highlighting partnerships with schools, local businesses and charities, community events and milestones
- Personal relationships and emotional connections with customers - sharing nostalgic stories about the independent's heritage and personal connection between shoppers and store associates.
- Unique and local products and relevancy, in-store experiences and elevated service levels - sharing local farmers, producers and artisans who supply fresh, unique, hard-to-locate items plus leveraging in-store "theater"
Sponsored by Ideal
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