2026 Agenda

As print continues to decline and shoppers increasingly plan trips digitally, the role of the weekly circular is evolving. Today’s digital circular can serve as a measurable, performance-driven channel that influences store trips, basket size, and promotional ROI. In this session, we’ll explore how grocers are modernizing their circular strategies by combining targeted distribution, shopper data, and closed-loop measurement. Attendees will learn how circular engagement can inform smarter digital campaigns — and how those campaigns can drive qualified traffic back to the circular. We’ll share practical lessons and common pitfalls retailers should consider when shifting from static ads to performance-oriented promotions. Retailers will leave with actionable insights they can apply to improve efficiency and drive incremental sales.

Sponsored by Swiftly.