Why Your Data Isn't Ready for AI and What to Do About It

Feb 03, 2026
Grand 114
Operations

What’s actually holding your business back from using AI? In this session we’ll cut through the hype and look at real, practical steps you can take right away to make your data useful. We’ll cover the basics you need for AI-driven personalization, customer segmentation, demand forecasting, and other practical uses of AI — and show simple ways to move forward no matter what tech you’re using. Leave with a short checklist of easy, actionable tips and strategies you can start this week to get your business ready for AI.

Sponsored by ECRS

Speakers
Daniel Smith
Daniel Smith, Analytics and Reporting Business Unit Manager - ECRS
James Councill
James Councill, Loyalty & Promotions Business Unit Manager - ECRS
Otis Flieth
Otis Flieth, Senior Sales Engineer - ECRS