2026 Agenda

Think you know where your customers shop and why they choose you over competitors? This exclusive 2025 USA Today consumer survey reveals the real story.

Discover what actually drives store and product selection decisions. While half of consumers shop at two to three preferred stores, younger shoppers visit four or more locations weekly—and traditional grocery stores serve as the primary destination for only 36% of shoppers.
Attendees will uncover:

• The multi-store reality: Why loyalty is fractured and how to become the preferred destination
• True purchase drivers: Convenience, selection, and quality matter more than you think
• Shopping personas: Identify which customer types dominate your base—from Bargain Hunters to Brand-Loyal consumers
  The promotional power play: Why weekly specials influence 44% of store choices
• Digital shifts: Where customers search for ads and how social media reshapes purchasing decisions

Gain actionable insights to understand your competitive position and win back shoppers heading elsewhere.

Sponsored by USDA Today Network LocaliQ