Your Brand, Your People, Your AI: Finding the Right Balance

AI is rapidly becoming part of the customer experience—but for independent and regional grocers, adopting new technology isn't simply about keeping up. It's about knowing where AI can genuinely improve the shopper experience and where the human connection should remain at the center.

This session will explore how independent grocers can thoughtfully introduce AI-powered initiatives without sacrificing the personality, culture, service and community connection that differentiate them from larger competitors. Through real-world examples and practical considerations, attendees will examine where AI can add value, where it can go too far, and how retailers can establish the right balance between technology and human interaction. Marketing & technology leaders from retailer brands will discuss if & how AI can be part of the equation for a brand that has made its competitive edge through human connection.