Marketing Tools

Start strong by inviting your current customers and top prospects to visit your booth. 

• Reach out early with a quick call to set up appointments during the show. 

• Follow up with a personalized email or postcard invitation, including your unique registration link ( found in the Exhibitor Resource Center) 

• Pro Tip: Mention any new products, show specials, or demos to give them a reason to stop by! 

Fill out your ERC - Exhibitor Resource Center. Include your company description and product categories so attendees can easily find you in the  online show directories and mobile app.

The Exhibitor Service Manual is your go-to guide for everything, from shipping and setup to deadlines and regulations. 

• Mark important deadline dates in your calendar. 

• Order services (furniture, carpet, electricity, etc.) early to avoid rush fees.

The leads scanned at your booth are more than just a name. The data behind scanned badges and conversations fuel valuable insights to inform your post-show follow-up and lead conversion.  

Converge⁺ combines lead scanning and data insights to provide a cost-effective way for your team to maximize ROI and build meaningful relationships – empowering your sales and marketing teams like never before. 

Bring plenty of catalogs, order forms, pens, tape, chargers, giveaways and other essentials. A well-prepared booth saves time and keeps your team focused on customers.

Your team is the face of your brand! 

• Train them on your key talking points, product details, and sales process. 

• Encourage a positive, approachable attitude; smiles go a long way. 

• Dress professionally and wear comfortable shoes for those long show days.

Giveaways are a great way to attract attention and keep your brand top-of-mind long after the show ends. Choose items that are useful, high-quality, and relevant to your audience. 

Smart Giveaway Ideas: 

• Reusable tote bags – perfect for carrying swag around the show floor. 

• Branded water bottles or tumblers – always appreciated and eco-friendly. 

• Phone chargers or power banks – high-value, practical, and memorable. 

• Mini product samples – let buyers experience your brand firsthand. 

• Scratch-off cards or spin-to-win prizes – interactive and fun ways to engage visitors.

• Social media giveaways – encourage attendees to follow, tag, or post a photo for a chance to win. 

Pro Tip: Pair your giveaway with a lead capture—like scanning badges or collecting business cards—so you can follow up with those new contacts after the show. 

The show doesn’t end when the lights go out! 
Many orders are placed after the show, so follow-up is essential. 

• Send thank-you notes or emails. 

• Call your top leads within a week.

• Track your outreach using your lead retrieval data. Tip: Schedule dedicated time the week after the show for follow-ups—you’ll thank yourself later. 

Stay connected year-round! 

• Follow the show on Facebook, Linkedin, Instagram, and X (Twitter). 

• Keep your own social channels active—post booth updates, product teasers, or behind-the-scenes sneak peeks. 

• We often share exhibitor posts, so tag us and use the event hashtag! 

• Arrive early to set up and walk the floor before the show opens. 

• Network at receptions and education sessions—you never know who you’ll meet. 

• Take notes about what works (and what doesn’t) for smoother planning next year. 

• Smile often—it’s your most powerful (and free!) marketing tool.