Speakers

Mathew Toussaint is an Experience Operating System Architect and enterprise retail leader at The Fresh Market, where he designs—by intent and by design—the conditions under which hospitality is not performed, but becomes inevitable. He is the creator of the Experience Engineering Operating System (EE OS), a belief-to-behavior framework built to translate care into daily execution across complex, multi-format retail environments.

With a background spanning industrial engineering, learning & development, and large-scale retail transformation, Mathew focuses on designing systems with purpose—aligning people, process, and platforms to reduce total cost, improve productivity, and strengthen execution at enterprise scale. His work turns training into behavior, standards into habits, and systems into protection, improving service consistency, safeguarding assets, and delivering measurable performance without losing the human heartbeat of retail.

At the National Grocers Association conference, Mathew brings a practitioner’s perspective on how digital shelf, pricing, and execution platforms—like those from VusionGroup—deliver their greatest impact when designed into an operating system that connects learning, behavior, productivity, and total-cost outcomes across banners, regions, and store formats.