Matt is the Director of Marketing for Pay and Save, Inc. in Littlefield, TX, overseeing 138 stores across five states under the banners of Lowe’s Market, Lowe’s Signature Market, Food King, and Super Save. Since joining Pay and Save in January 2022, he successfully transitioned the company from print to digital marketing, eliminating print distribution, introducing a new digital program, growing a digital coupon club to over 200,000 members, and cutting the marketing budget in half—all while increasing sales.

Before his current role, Matt was the Director of Marketing and Public Relations for the United Division of Albertsons. Prior to entering the grocery industry, he held senior marketing positions in the restaurant sector, spending eight years at Landry’s, Inc., where he created impactful branding and social media strategies for renowned restaurants such as Morton’s Steakhouse, Del Frisco’s, Chart House, McCormick & Schmick’s, Rainforest Café, and Joe’s Crab Shack. Matt’s career began at Tiffany & Co., where he gained valuable experience in branding and learned the power of the iconic “blue box.” 

Matt holds a Bachelor's degree from Abilene Christian University and a Master's degree from Pepperdine University. He has served as President of the Oregon Chapter of the American Marketing Association and was a member of the National Restaurant Association's Marketing Board.