Speakers

Parag Shah is a seasoned grocery retail and consulting leader with over 25 years of experience driving transformation across merchandising, category management, and the end-to-end shopper experience. His career has been defined by translating complexity into clarity—aligning strategy, operating models, and execution to deliver sustainable growth.

Across senior leadership roles at Wakefern/ShopRite and Ahold USA, Parag led enterprise-wide digital transformation initiatives during periods of significant industry disruption. He is known for modernizing merchandising and go-to-market models, integrating digital and physical retail capabilities, and strengthening decision frameworks that improved agility, market responsiveness, and shopper relevance.

As founder of Think Blue, Parag works closely with retailers, CPGs, and technology partners to design future-ready strategies that enhance shopper engagement. His work applies AI, technology, and advanced insights in practical ways—helping organizations move from experimentation to execution and from data to decisions that matter.

Parag is a frequent speaker at leading industry forums including FMI, NGA, NRF, St Joe’s University and Cornell University.