Speakers

Rob is widely recognized as one of the company’s key strategic strengths. With an extensive background in digital marketing, technology-led growth, and commercial strategy, Rob has played a central role in enhancing the marketing effectiveness of brands, stores, and products through integrated, data-driven solutions. He is the driving force behind RSA America’s vision of a unified platform that brings together hyper-targeted marketing, revenue optimization, predictive analytics, and mobile technologies.

Rob’s innovative approach to customer loyalty programs has been instrumental in improving brand awareness, deepening customer engagement, and expanding market reach for RSA’s partners. With an academic background from Wharton and experience in content consulting, Rob specializes in hyper-targeted marketing and predictive analytics, consistently delivering measurable impact through strategic insight and execution.