New to The NGA Show? We've Got You Covered. Created specifically for retailer professionals who are new to The NGA Show, this program provides exclusive savings, guided support, networking opportunities, and insider tips to help you make the most of your experience.

What You’ll Receive as a New Attendee

  • Save $250 on a Full Conference Pass 
  • New Attendee Webinar before the show 
  • Personalized event guidance and planning tips 
  • Exclusive New Attendee Breakfast with NGA leadership and peers 
  • Access to the Connections Lounge 
  • Fresh Pitches participation opportunities 
  • Dedicated support before, during, and after the event

Who Qualifies?

  • Retailer attendees only

  • Have not attended The NGA Show before or within the past three years

  • Must register for a Full Conference Pass 

  • NGA Members and Non-Members are eligible

Program Expectations

  • Attend the New Attendee Webinar in early January
  • Join the New Attendee Breakfast on Sunday, January 31, 2027, at The NGA Show
  • Explore participation in Fresh Pitches and featured show floor experiences 
  • Schedule at least two exhibitor meetings in the mobile app
  • Non-member participants will also be invited to visit NGA HQ onsite to learn more about available membership benefits and resources 

How to Apply

  • Email Nicole Saunders to request participation

  • Eligibility will be verified

  • Approved attendees receive a unique discount code (discounts will not apply to existing registrations, and cannot be retroactively applied)

  • Use the code during registration checkout to receive your discount

  • Application deadline: December 22, 2026

Frequently Asked Questions

Retailers who have not attended The NGA Show before, or within the past three years. This is on an individual, not a company basis.

$250 off a Full Conference Pass.

No. Both members and non-members can participate.

Yes, however participation is limited.

Once approved for the program, you’ll receive benefits like the New Attendee Webinar, New Attendee Breakfast, Connections Lounge access, planning resources, and networking opportunities.

The New Attendee Webinar is included in the program expectations to maximize your show experience. While we understand you may not be able to attend the live webinar due to other obligations during the busy grocery season, we strongly recommend you watch the replay prior to attending the show.

Event navigation tips, session recommendations, networking guidance, and show floor planning.

To discover products, solutions, and services relevant to your business.

Yes, if you have not attended within the last three years.

Nicole Saunders, Attendee Program Manager, at  nicole.saunders@clarionevents.com. 

Why Attend The NGA Show?

The NGA Show brings together independent grocers, wholesalers, suppliers, and industry leaders to learn, connect, and discover solutions that help businesses thrive. 

Ready to Get Started?

Apply for the New Attendee Program today and take advantage of exclusive savings, networking opportunities, and first-time attendee benefits.